Diploma in Marketing Management (DMKM)

Description:
This course offers a unique, orientation that gives students a basic understanding of computer. Computer Essentials and Applications encourage active learning with exercises, explorations and numbered steps. While combining the active learning style with current topics and technology, this course provides an accurate snapshot of computer trends.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Understanding on Microsoft office 2010
2. Apply tools to learning Microsoft word to create documents
3. Create, save and print a word processed document
4. Create formulas to add, subtract, multiply, divide
5. Sort data according to specific criteria
6. Use the Concatenate function to join data in two cells
7. Explore the PowerPoint 2010 interface and familiarize yourself with the interface.
8. Prepare to deliver a presentation.
9. Modify graphical objects on slides.
10. Add graphical objects to a presentation.

Description:
This unit will mainly stress the written part of communication. Someone can be very good at speaking a good language or passing a message effectively through spoken words but if he cannot put his great ideas and information into logical order in written form then there will be a great chance of poor understanding that may exist among students or employees.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Understand the characteristics that work together to make writing effective
2. Apply appropriate techniques for building these characteristics into your own writing
3. To understand how to conduct a survey
4. Identify the structure of the essay
5. Understand the features and criteria’s of a good essay
6. Identify the some top tips of writing a good essay
7. identify reader and purpose
8. Determine the sources of information
9. To identify the unique functions of the memorandum and how it should be used to communicate in organization.
10. Source and reference online information gathered from the world wide web

Description:
This unit will mainly stress the written part of communication. Someone can be very good at speaking a good language or passing a message effectively through spoken words but if he cannot put his great ideas and information into logical order in written form then there will be a great chance of poor understanding that may exist among students or employees.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Define communication and communication process
2. Identify seven ( 7) main elements of communication
3. Understand the role of managers in the workplace
4. Discuss the globalization and the implication for intercultural business communication
5. Understand the meaning of public relations, and its importance as a form of organizational communication
6. Understand the essentials of formal meeting procedures
7. Identify the main purposes of communication in an organization
8. Distinguish between formal and informal meetings and committees
9. Differentiate between defensive and dysfunctional roles
10. Promote communication skills within the workplace

Description:
Basic Mathematics is all about revising of maths level covered either in High School or Secondary School some time ago. The basic maths knowledge level will be covered using selective topics such as: Whole Numbers, Fractions, Decimals, Exponents, Scientific Notations and Logarithms. These topics should have been covered in the early years of education. They can be covered using the Addition, Subtraction, Multiplication and Division as four orders of operations. Students will be also taught how to use their basic scientific calculator skills, which should ultimately enrich their calculation skills.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Calculate Fractions, Exponents, Scientific Notations & Logarithms
2. Discuss Algebra in business perspective
3. Calculate Algebra using business practical situations
4. Discuss Percentages and its application in business
5. Discuss Business Statistics & its importance in business
6. Calculate Simple Interest using appropriate equations
7. Outline Compound Interest Formulas & compare with Simple Interest Formulas.
8. Discuss Annuities & its importance in banking & finance in business
9. Identify the main formulas for Forecasting of business statistics
10. Draw & interpret different types of graphs

Description:
This subject provides students who have not sat through a formal economics the class before and are new to the subject of economics. The course aims to equip potential managers and those who are pursuing into Economics with valuable foundational knowledge about the economic environment in which every household and firm is operating within. In the end, after all lessons and assessment activities, the participants should be able to appreciate the relevance the course has with the economy of Papua New Guinea.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Define Economics and role scarcity plays in defining economic choice
2. Describe the simple circular model
3. Understanding on Market forces influences on buyer and seller behavior
4. Describe price elasticity of demand and supply
5. Demonstrate how an effective price ceiling is the equivalent of a tax on producers and a subsidy to consumers
6. Identify the national income accounts
7. Understand Macroeconomics Polices

Description:
This subject provides students with Basic Accounting knowledge as a foundation in the programmes of Higher Certificates in Accounting, Business, Marketing and Human Resource Management. The subject covers the fundamental aspects of accounting that become the prerequisite for studying in the field of accounting at the next level. The general purpose of this subject is to give students the fundamental basic knowledge of accounting and its interrelationship to other disciplines of business education.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Understand the important aspects, concepts and principles in the accounting
2. Describe the importance of accounting in business
3. Explain fundamental basic accounting vocabulary, accounting concepts, and the elements of financial statements
4. Explain and use the accounting equation in basic financial analysis and explain how the equation is related to the accounting numbers in financial statements
5. Explain the application of double entry accounting rules
6. Define and distinguish between cash basis and accrual basis accounting and the impact of each on the financial statements
7. Explain and operate in the reimbursement system for petty cash

Description:
This subject provides a foundation for Management Program, comprising eight (8) units with four different parts namely; Part 1: ‘Foundation of Management’ – where it introduces the  managerial functions & roles and organisation as the system, and the evolution of the management, Part 2: Planning and Strategy – discuss the importance of the managers roles in decision making and foundation of planning, Part 3: ‘Organizing for stability & change – introduces the foundation of organizing, motivating employees and managing change,’ Part 4: ‘Controlling for Productivity’ – introduces the basic principles of control.

Learning Outcomes:
After completing this subject, the students are expected to:
1. To introduce to students the concept of management
2. Describe who managers are and what activities they perform
3. Explain the value of studying management history
4. Describe the perfectly rational decision-making process
5. Identify five contingency factors in planning
6. Contrast mechanistic and organic organisations
7. Define the motivation process
8. Explain why people are likely to resist change
9. Identify the key contingency variables in the control process

Description:
Success of firms today depends on the success of their products and their corporate image to the society at large. In order for the cusses of a firm’s product, it depends on the sales force of a firm who not only try to sell the firm’s product but represent the entire firm to the outside world. They are responsible not only for bringing the product information across the customers to convince them to buy the product but also to get the potential customers with information about the company, the manufacturers of the products they sell, how to use the product, and a a whole lot more.

Learning Outcomes
After completing this subject, the students are expected to:
1. Define and explain the terms of selling
2. Define the characteristics needed for sales success
3. Understand a salesperson’s roles when practicing consultative selling
4. Explain why an organization should listen to its customers
5. Explain why people buy benefits rather than features or advantages
6. Explain ways of developing persuasive communication
7. Explain the importance of sales call planning
8. Demonstrate how to give a presentation to a group of prospects
9. Describe what to do after meeting an objection
10. Explain the reasons why you should welcome prospects objections

Description:
Accounting 1 is one of the fundamental courses taken in the Diploma in Accounting, Management and Marketing programs offered here at ITI. In this course, the students will study how to apply the knowledge that they gained in the Basic Accounting and it will help them to study furthermore in the accounting field. The general purpose of this course is to give students the practical knowledge in accounting that they must need to know in accounting.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Define accounting entry system
2. Explain the double-entry effects of business transactions upon the Accounting Equation.
3. Describe the process of recording transactions from source documents to Journal
4. Identify the components of a ledger account
5. Define simple column, two-column, and three-column Cash Books
6. Explain how the balance from ledger account is posted to the trial balance
7. Explain the function of trading and profit and loss account and balance sheet

Description:

Description:
Marketing Management is a subject taken in the diploma level of Marketing programs offered here at the International Training Institute. The course covers aspects relating to scientific issues involving the field of marketing. It helps students to uncover some of the deeper issues after going through the fundamentals.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Understanding Marketing Management concepts
2. Describe strategic planning carried out at different levels of the organisation
3. Explain the marketing plan
4. Understanding the components of a modern marketing information system
5. Describe some important macro environment developments
6. Explain good metrics for measuring marketing productivity
7. Describe how companies build a strong relationship with business customers

Description:
This course introduces students to the basic concepts of retailing having emphasis on how retailers get products and services to the end-users for final consumption. It also covers how to build corporate image and maintain that through proper public relations. As success in selling depends partly on the image you build of your company and the public relations you establish with the consumers. The text material is written based on practices in other countries and students must get the concept and apply it at the domestic level of retailing. Before coming for classes students must make their own effort to read sections before

Description:
This course introduces students to the relevance and importance of business ethics in business environment. Important learning objectives are to increase students’ awareness and understanding of ethical issues in business, and to provide students with useful conceptual tools to guide analysis and decisions. The ultimate intent of the course is to leave students better equipped to identify, think critically about, and resolve ethical issues that are encountered in
one’s working life at the individual, organizational, and societal levels.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Enhance awareness and increase understanding of the nature of business ethics in the Papua New Guinea as well as global business environment.
2. Examine the ethical implications of business practices from a stakeholder perspective.
3. Increase awareness of the challenges of business social responsibility.
4. Develop critical thinking skills via the application of concepts and theories to business cases.
5. Identify the moral questions that business activity specifically creates.
6. To understand the ethical dilemmas facing managers
7. Understand the ethical components of managerial decision making
8. Understand corporate social responsibility and philanthropy.
9. Explore the concept of sustainability.
10. Apply the knowledge of ethics to everyday

Description:
This course introduces students to the basic concepts of retailing having emphasis on how retailers get products and services to the end-users for final consumption. It also covers how to build corporate image and maintain that through proper public relations. As success in selling depends partly on the image you build of your company and the public relations you establish with the consumers. The text material is written based on practices in other countries and students must get the concept and apply it at the domestic level of retailing. Before coming for classes students must make their own effort to read sections before

Description:
The Introduction to Business Law is a course designed for students who want to pursue their Diploma Studies in business majoring in Accounting, Management & Marketing. It contains principle legal aspects in business.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Discuss the Legal System in PNG
2. Distinguish between Private & Public Law in PNG
3. Discuss the importance of Business Names in business organizations
4. Discuss the Partnership Act and its importance in business
5. Define Investment Promotion Authority & its importance in the private sector
6. Discuss the Registration of Companies with IPA
7. Discuss Company Records and their importance in business
8. Discuss the Liquidation using its ultimate Companies Act 1997 legal facts
9. Explain the legal components of the law of contract in business

Description:
Students should be able to understand the process and methodology for marketing research and reporting. In this context, the conduct of marketing research, data collection, data analysis, and reporting are important aspects that a student must understand in the marketing research processes. Hence, the Marketing Research also includes understanding the fundamental concepts and stages of marketing research provided within an overall structural framework, including how to integrate stages, carry out research in a scientific manner, read and analyse research reports, and apply research skills.

Learning Outcomes
After completing this subject, the students are expected to:
1. Display problem analysis skills and an ability to translate a management problem into a feasible research question
2. Demonstrate a working knowledge of the concepts and methods of marketing research
3. Recognize with increased sensitivity the biases and limitations of marketing data
4. Show an understanding of questionnaire design and sampling theory
5. Demonstrate competency with a statistical software package and the ability to use it to enter marketing data, conduct various types of statistical analyses and interpret their outputs
6. Exhibit an understanding of qualitative and quantitative research methods and their application to marketing research

Description:
Students develop an appreciation for the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behavior and research; internalin fluences such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation, and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.

Learning Outcomes:
After completing this subject, the students are expected to:
1. Explain the influence of relationship marketing concepts on marketing communications strategies
2. Explain the concept of positioning and its role in developing marketing communication strategies.
3. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving
4. Explain how psychological influences affect consumer behavior, particularly purchase decision processes
5. Identify major sociocultural influences on consumer behavior and their effects on purchase decisions
6. Recognize how marketers can use knowledge of consumer behavior to better understand and influence individual and family purchases