The Certificate of Sales requires the completion of 5 units successfully.   After successful completion of CIS, students can articulate into a Diploma in Marketing.

Code     Unit Name
1002     Business Communication
1003     Microsoft Office Training
1012     Basic Accounting
1006     Fundamentals of Marketing
1007     Salesmanship



Business Communication

Business Communication

Descriptions:

This the unit will mainly stress the written part of communication. Someone can be very good at speaking a good language or passing a message effectively through spoken words but if he cannot put his great ideas and information into logical order in written form then there will be a great chance of poor understanding that may exist among students or employees.

Learning Outcomes       
After completing this subject, the students are expected to:
1.    Define communication and communication process
2.    Identify seven (7) main elements of communication
3.    Understand the role of managers in the workplace
4.    Discuss the globalization and the implication for intercultural business communication
5.    Understand the meaning of public relations, and   its importance as a form of organizational communication
6.    Understand the essentials of formal meeting procedures  
7.    Identify the main purposes of communication in an organization
8.    Distinguish between formal and informal meetings and committees
9.    Differentiate between defensive and dysfunctional roles
10.  Promote communication skills within the workplace



Microsoft Office Training

Microsoft Office Training

Descriptions:

This the course offers a unique, orientation that gives students a basic understanding of computers. Computer Essentials and Applications encourage active learning with exercises, explorations, and numbered steps. While combining the active learning style with current topics and technology, this course provides an accurate snapshot of computer trends.

Learning Outcomes:      
After completing this subject, the students are expected to:
1.    Understanding on Microsoft office 2007
2.    Apply tools to learning Microsoft Word to create documents
3.    Create, save and print a word-processed document
4.    Create formulas to add, subtract, multiply, divide
5.    Sort data according to specific criteria
6.    Use the Concatenate function to join data in two cells
7.    Explore the PowerPoint 2007 interface and familiarize yourself with the interface.
8.    Prepare to deliver a presentation
9.    Modify graphical objects on slides
10.    Add graphical objects to a presentation



Basic Accounting

Basic Accounting

Descriptions:

This the subject provides students with Basic Accounting knowledge is one of the foundation courses taken in the Certificate in Accounting, Business, Human Resource Management and Sales programs offered here at ITI. The subject covers the fundamental aspects of accounting that students need to know as a prerequisite to studying other major courses in the field of accounting. The general purpose of this Basic Accounting subject is to give students the fundamental basic knowledge of accounting which serves as the foundation of understanding other broader disciplines in accounting.

Learning Outcomes:       
After completing this subject, the students are expected to:
1.    Understand the important aspects, concepts, and principles in the accounting area
2.    Describe the importance of accounting in business.
3.    Explain and use the accounting equation in basic financial analysis and explain how the equation is related to the financial statements.
4.    Explain fundamental accounting concepts, the elements of financial statements, and basic accounting vocabulary.
5.    Define and distinguish between cash basis and accrual basis accounting and the impact of each on the financial statements
6.    Explain the application of double-entry accounting rules
7.    Explain and operate the imprest system for petty cash



Fundamentals of Marketing

Fundamentals of Marketing

Descriptions:

Competition in the business environment, today is intense than ever before aided by advances in technology and very improved ways of communication. Customers have a lot of choices to make between firms and the products and services they offer. As such an information requirement is also increasing as value-oriented customers seek to make well-educated and well-informed purchase decisions that yield value for them.

Learning Outcomes:       
After completing this subject, the students are expected to:
1.    Define marketing
2.    Describe the role of marketing
3.    Describe ethics in marketing 
4.    Identify the strategies needed to gain competitive advantages
5.    Understand the risk in marketing research
6.    Define a good customer
7.    Identify the types of businesses purchases decisions
8.    Describe a component of products
9.    Describe Promotional mix
10.    Outline factors affecting promotion choices


Salesmanship

Salesmanship

Descriptions:

Success of firms today depends on the success of their products and their corporate image to the society at large. In order for the cusses of a firm’s product, it depends on the sales force of a firm who not only try to sell the firm’s product but represent the entire firm to the outside world. They are responsible not only for bringing the product information across the customers to convince them to buy the product but also to get the potential customers with information about the company, the manufacturers of the products they sell, how to use the product, and a a whole lot more.

Learning Outcomes       
After completing this subject, the students are expected to:
1.    Define and explain the terms of selling
2.    Define the characteristics needed for sales success
3.    Understand a salesperson’s roles when practicing consultative selling
4.    Explain why an organization should listen to its customers
5.    Explain why people buy benefits rather than features or advantages
6.    Explain ways of developing persuasive communication
7.    Explain the importance of sales call planning
8.    Demonstrate how to give a presentation to a group of prospects
9.    Describe what to do after meeting an objection
10.    Explain the reasons why you should welcome a prospect's objection